Adobe Summit 2026 - Session S909
Making Workfront and AEM Speak the Same Language
Wednesday, Apr 22 10:30 AM – 11:30 AM
Workflow and Planning Track
Adobe Experience Manager • Adobe Workfront • AEM Assets
Speakers
2025-2026
Adobe Workfront
Champion
Olya Kollen, PMP, PhD
VP of Content Supply Chain Architecture, WorkFocus.io (Center of Excellence)
4x Adobe-certified Workfront and Fusion expert with a background in solution architecture and digital transformation, holding a Master’s degree in Artificial Intelligence and a PhD in Economics.
2025-2026
Adobe Workfront
Champion
Jeffrey Gillis
VP of Integrated Marketing Technology Platforms, Natixis Investment Managers
20+ years architecting marketing technology platforms across digital marketing, MarTech strategy, and enterprise integrations in E-commerce and Financial Services.
Integrating Workfront and AEM is more than connecting tools - it’s about unifying the way your business works.
In this session, we’ll explore how to align metadata, workflows, and taxonomy so your systems “speak” the same operational language.
This session discusses how to use Workfront Planning to define and govern metadata before it flows into Workfront and AEM workflows, creating a shared foundation that drives automation, collaboration, and clarity across teams.
Key Takeaways
Learn how to define taxonomies and metadata that reflect how your teams actually work, ensuring consistency across systems.
Discover how to use Planning to establish a strong metadata framework that powers seamless Workfront + AEM connection.
Understand how to create workflows that make content creation, approval, and delivery faster and more intuitive for end users.
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